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If you have been following Ifani’s music career you would know that the Xhosa rapper is anything but controversial.

Well, but all that seems to have changed after the “Shake” rapper heard Cassper Nyovest’s new single ‘Tito Mboweni’.

Ifani who took a short break from producing music came back with a new single titled ‘Naledi Boltina’, and controversy often appears to be the perfect marketing strategy for musicians to stay relevant and market their music.

The Xhosa rapper wasted no time in taking advantage of criticising Cassper’s track, to sell his new song.

The rapper caused quite a stir and shocked his Twitter followers with the sudden attacks. iFani called Cassper’s new single ‘Tito Mboweni’ trash and urged everyone to rather buy AKA’s ‘The World Is Yours’ or Nasty C’s ‘Hell Naw’ instead.

RELATED ARTICLE: Cassper and iFani get ugly over #TitoMboweni

However what appeared to be Ifani’s PR stunt, didn’t seem to work as Twitter lambasted the rapper for his negativity.